Powerful Email Marketing Tips to Help Your Business Grow More Than Ever
Email marketing offers a cost-effective way for small and large businesses to connect with existing customers and leads. In fact, stats show that many companies generate $40 for each dollar that they spend on their email marketing budgets. If you’re not seeing that type of ROI, please read on for some email marketing tips that will help you achieve it.
When you send emails, you can grow your business from the comfort of your home or corner office. And while it may be tempting to go straight for Facebook or Twitter in the social media age, most people still use email daily.
More than 304 billion emails are sent and received on any given day, and there’s no no postage necessary. This is why strategic email marketing campaigns offer a significant return on investment if you use them effectively. So, let’s look at some tips for incorporating email into your marketing so you can grow your business.
Does email marketing still work today?
Unequivocally, yes. If you consult any marketing expert, they’ll tell you that email may not be the flashiest marketing strategy, but there’s a reason it’s still so widely used today. Major companies such as Amazon, Walmart and Kohl’s understand the value of sending promotional emails. That’s why each of these companies spends millions of dollars annually on these campaigns.
It is a mistake to think that email is archaic. In actuality, email marketing is one of the most effective marketing methods for reaching customers.
According to countless studies, email marketing is still more effective at engaging and converting users than any social media channel in existence.
Email is an inexpensive way to reach a wide range of demographics, and automation and segmentation solutions can make email generation even more efficient, further increasing the ROI.
Further Reading: How to Measure Your Own Email Marketing ROI
Types of email marketing campaigns
Some of the most common and effective campaigns include welcome emails, triggered emails, newsletters, re-engagement, post-purchase drip and seasonal.
1. Welcome emails – After you gain new subscribers, you must welcome them and make them feel connected to your community. Creating a series of 3 to 5 welcome emails can accomplish this task. Welcome emails can include a thank you offer, an introduction to your company, and helpful tips.
2. Triggered emails – Email automation tools allow you to send emails after the recipient takes certain actions. Events that trigger follow-up emails include clicks to links on your website, responses to a survey, and shopping cart abandonment.
3. Newsletter – While they aren’t considered to be campaigns, newsletters can be beneficial to your overall email marketing strategy. An engaging email newsletter includes focused, interactive content like videos or other attention-grabbing materials.
4. Re-engagement – It isn’t unusual for customers to sign up for newsletters and stop engaging with a brand. When this happens, this is known as email churn. You can send re-engagement emails to invite subscribers back to your community and determine if they are willing to re-engage.
5. Post-purchase drip – Savvy email marketers know the value of connecting with customers after they purchase a product. If you provide quality customer service, a post-purchase drip campaign can entice customers to buy other products or learn more about your company.
6. Seasonal – From Valentine’s Day to Thanksgiving, holidays offer a good reason to reach out to your customers. The key to an effective seasonal campaign is to begin your marketing efforts about a month before the holiday.